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Here’s why Hillman and Law wouldn’t do it again — and why you shouldn’t sell your ebook on Amazon, either.It’s difficult to stand out among infinite bookshelvesLook up the definition of monopoly — exclusive control of the supply of or trade in a commodity or service — and you might as well find Amazon’s logo, at least when it comes to publishing.There are more than 6 million ebooks available on Amazon today, with nearly 7,500 published every single day. After struggling to deal with the ecommerce juggernaut’s painful customer service and lack of control, both Hillman and Law ended up regretting not putting more effort into selling their ebooks on their own website. Pre&231 o de capa sugerido: R 39,90 (63 de desconto) eBook O milagre da manh&227.
You’ll have to be careful about the design or template you use. But after that, things can go awry. You lose control of formattingWhen you upload your files to Amazon, you’re also ceding control of what the formatting is like. Every author has to choose between a fixed format like a PDF, which displays the same way it would be printed, regardless of device, or a reflowable format like HTML or plain text, which changes how it looks based on screen size or font choice.With Kindle Direct Publishing, you can upload a Word Document or use Amazon’s KindleCreate to create a KPF. You’ve put so much effort into your book that it deserves to be seen (and purchased!) instead of vanishing in a sea of infinite online bookshelves. Image via AmazonAll of these options may be great for consumers, but it makes it challenging for authors to stand out from the crowd.
“Official Amazon hardware, super popular. “People got an error on their e-readers like Kindle Ink,” he says. Image via Stacking The BricksCue the panic. Do you know what’s up?” After buying Alex Hillman’s ebook on Kindle, customers experienced errors downloading the book. But it wasn’t until launch day that the first error message rolled in:“I tried to download The Tiny MBA to my Kindle Paperwhite, and it gave me an error. “Because the book is designed in a particular way, I thought, let’s preserve that.”Hillman converted his PDF files into KDP Files using Amazon’s KindleCreate.
You lose touch with your customersWhat bothered Hillman the most wasn’t the formatting issue. “There’s no warning that says if you choose this type of file, it won’t work on people’s devices,” he says, frustrated. That ebook format only works on Kindle Fire and the Kindle App, not the e-readers themselves. A fixed layout only works on certain devices…and once you upload it as a fixed layout, it’s stuck as a fixed layout.”For Hillman, it felt like Amazon wiped out all of the hard work on the formatting, and then made it impossible to fix.
Hillman’s customer support issues brought up larger concerns about the customer journey. “I don't want to have more customers, if those customers are not my customers, who I can't provide the customer experience that I want to have,” he says.With Amazon, you don’t own the customer relationship — they do. Amazon owns the customer relationship, which means there was no way to say, “Here’s the correct file.” All the customer could do was request a refund.Losing control over the customer experience is what tipped Hillman over the edge, prompting him to pull the book from the Kindle store and sell only from his website. With so many errors and no way to fix them, Hillman had a customer service nightmare on his hands.The main thing I found so frustrating is that our customers were having a terrible experience, and Amazon refused to do anything about it. He didn’t expect everything to go perfectly — what launch does? — but he did expect to be able to address anything that came up.
You’re reliant on one platform for distributionWhen Apple launches new products, you know about it.Whether you watch their keynote, read a news article, receive an email, or see people chatting about it on social media, they’re getting the word out on every possible channel so they can sell as many as possible.When you’re dependent on Amazon, you don’t have that same kind of marketing flexibility for your ebook. Image via Ash TalesIf he wants to follow up to announce news of the second book available, or to promote his short stories or podcast, he’s out of luck. Ryan Law’s novel The Green Priest. But there’s no way to know who actually bought your book, outside of the percentage of people that leave a review,” he says. “Getting people to buy your book in the first place is a huge challenge. I have no information about who the customer is, which means I can’t have a long-term relationship.Law found the same issues, especially since he plans to make his book a series.
Amazon Ebook Full Reach Requires
While Kindle Direct Publishing is a non-exclusive partnership, to tap into Amazon’s full reach requires signing up for KDP Select, which is the only way to get the ebook on Kindle Unlimited.While The Green Priest is still available for purchase on Amazon, Law doesn’t use it as his main distribution channel. “But you know, as far as gambling goes, the house typically wins, not the players.”Amazon makes sure that for you to truly reach as many people as possible, you’re making a trade-off that benefits Amazon. That’s a huge amount of money,” says Law.“If you put all your eggs in one basket of a platform that you have no control over, like Amazon, you're gambling,” says Hillman. Your typical margin with Amazon is 35% or 70% depending on the type of plan you choose. “The ebook market is essentially the Kindle market, which is kind of crippling.
“A big part of that was the fact that I have a successful podcast,” says Law.To succeed, you have to promote your ebook wherever you can — and having the flexibility to match market needs can make a big difference. You get a whole feedback loop Amazon doesn’t provide for you.”Owning the entire customer journey matters because it gives you more control over your sales cycle, and more options for established authors when it comes to selling. “You have email addresses you can use to contact people or follow up with them.
“It feels like you have to be on those big players in order to succeed,” says Hillman. Build this into sales systems you already have.” How ConvertKit helps you sell your ebookThe real reason you don’t need Amazon? You have everything you need to create better content — and keep more of the profit. “If the goal is sales and distribution, you have to know who you’re writing for. Grow your email list with the 10 person rule“Having your source of distribution before you even start writing makes the writing so much easier,” says Hillman, who uses his email list and social following, among other channels, to reach his audience. Guest post or find other traffic sources for your ebook, from email newsletters to social media or forums like NoiseTrade Books
Building an email list to connect with your customers means you own that relationship. ConvertKit helps you stay connected with your customersBeing able to follow up with your customers is essential. “Find great partners to work with,” says Hillman, “I know ConvertKit works, because we’ve run our whole business on it.”Whether you need help packaging up your ebook with handy templates or creating a complete customer experience that gives you control over how your customers interact with your book from start to finish, ConvertKit Commerce will always have your back. So why throw that away? Instead of Amazon, choose a tool that works for you.
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